Hunter London Flagship Store Opening


Choreographer and Artistic Director Supple Nam was headhunted to choreograph and direct a flashmob for high fashion brand Hunter at their store in London’s Regent Street.


Hunter presented a straight-forward brief: draw attention to the brand, with a nod to dancing in the rain. Supple’s input was to introduce a splashmob. An army of 40+ Hunter branded dancers took to the streets and London’s iconic double decker buses. The plan was to literally stop traffic! We associate the red double-decker buses with London, and now the rain in London with the Hunter brand.


Hunter Creative Director Alasdhair Willis loved Supple Nam’s pitch, signing it off almost immediately.
Supple’s edgy direction and choreography has since secured the attention of Asian superstar Jay Chou.


Choreographer: Supple Nam
Director: Supple Nam
Client: Hunter Boot Ltd

Movement Genre