HONDA HR-V “Online-Content”

During the rehearsal period of the HONDA HR-V commercial “Stepping”, Supple Nam was awarded the opportunity to choreograph and help create the viral campaign. This added extra quirks by featuring the cars interior, exterior and specific new features and homaging the choreography concept from the original TV ideas.

Supple created it to be visually fun and still keep the integrity of the choreography with 3 words “Simple! Strong! Impact!”.

With its success and strong reception internationally, the viral has also been extended to be seen in other territories.

Choreographer: Supple Nam

Director: Bob Harlow

Production: Somesuch
Client: Honda